Marketing Ourselves to Death
Advertising might be the financial driver for the Web, but it’s also become the major cause of slow-loading Web pages. Whenever I look to see why a page load is stalled, the cause is some ad image or site that can’t put its little piece of promotion in place. Bandwidth used to be the big kink in the pipeline, but my connection now is 20 to 75 times faster than when I started surfing in the early ‘90s. I remember the early days when I would set my browser to ignore graphics, in an effort to increase load speeds. I haven’t had to think about that option for many years, but it may become something to consider. You software engineers out there, come up with a browser add-on that screens out advertising links. I’ve said it before and I’ll say it again, we’re marketing ourselves to death. That’s from someone with an MS in marketing communication, but a lifetime in appreciation of the humanities.
Leave a Comment
TheJoeD on
|
I wonder sometimes what the breaking point will be for consumers and advertisers. I mean, the web has not only become a ridiculous ad frenzy, but now you have ads at baseball games on giant and ever changing screens, pop ups that leap out when you roll over a seemingly normal web page ad, commercials before movies, unbelievable product placement etc. I'd like to start an angry pitchfork wielding mob, but then I remember what a sucker I am for late night Wendy's advertisements. They get me every time. |
neelsn on
|
It's funny, for years I didn't eat fast food burgers. Then, I took a marketing class that kept using hamburger companies as case studies. Next thing you know, I'm hitting the BK on the way home from class. |
